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Technical Characteristics |
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Capture, in a
pre-structured format, all the fundamental parameters needed
to define the behavior of a business system |
Operate a business in its
realistic “virtual world” with
no need to spend time and money
building
a unique computer model |
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Account for all
activities between customer expression of need and physical
satisfaction of that need - much more than just the
service or production function |
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Account for
extensive variable causal- and inter-relationships
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Examine “to order”
vs. “to forecast” processing at
the flip of a switch |
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Sensitize and
dynamically manipulate market demand using true market drivers
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Incorporate real
world price-volume and demand volatility effects |
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Handle campaigning
of multiple products or services in common processing
facilities |
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Define market
demand with sensitivity to general business and specific
product seasonality |
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Incorporate
real-time delay between when one decides to take action and
when that action becomes effective |
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Incorporate demand
growth, cost escalation and capital investment “creep”
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Utilize the DeSASim
Lexicon package to create multi-lingual versions of the system |
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At any point scenarios can be
paused, archived, shared, or
compared. Results are
presented graphically or in
tabular form. |
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A Brief Discussion of Technology used by Scenario Architects
™ Consultants |
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DeSASim
®
is a dynamic scenario development system used to model,
simulate, and display the performance of goal-driven organizations.
The system creates an integrated, computer-based, financially-oriented, virtual business environment in which
to design scenarios for an organization of essentially any type, scale or level within the
- service
- manufacturing,
- distribution, or
- knowledge-generation industries
- government agencies
It's an interactive, behavior-focused system
that develops cost and performance metrics for up to 10
- products,
- services,
- activities,
- sites, or
- small business units (SBUs)
simultaneously, week-by-week for a period of up to 10 years.
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The 7 Elements of DeSASim: |
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The core engine of DeSASim is
pre-engineered. This makes it quick to deploy because it already contains
the interactive strategic variable relationships that describe goal-oriented business
systems. Only tuning is required to customize for
different clients. |
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Intuitive
interfaces are used to communicate and control the system. Most
interface controls are product-specific and represent elements
of a business, such as activity level, efficiency, system
capability, etc., which a manager could logically control on a
week-to-week basis. They are easily understood by
clients which helps everyone to conceptualize the many aspects
of alternative strategies. |
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DeSASim makes it
possible to better understand the complex realities of
today's business world.
For example, many cause and effect business
relationships are product specific and cannot be generalized
or represented correctly using absolute algorithms. For these,
DeSASim uses a series of interactive graphical
relationships with a "default package" offering a feasible
starting point for each relationship to assure that the system
will yield rational results. |
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As a starting
point for a scenario, DeSASim uses the assumptions for the
businesses that are contained in a Living Blueprint
®,
described in the "Method" section of this web site. These
unique "digital images" that describe the strategic makeup of a
business can be modified as the scenario develops to drive
business performance as desired. DeSASim tracks these changes,
making them easily available for review, learning, and a base
for subsequent or related scenarios. |
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All calculated
financial and performance metrics are recorded for each time
period and are available in a variety of printed
and on-screen reports and active presentations. Scenario
output can also be digitally transmitted to clients and the
scenarios themselves can be digitally archived for later
review and for use as a basis for future scenarios. |
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DeSASim's report
protocol encourages "drill-down" and investigation of how
variables in the system are calculated and their
interrelationship to other metrics. In this way,
clients can get to the root causes of performance - to see
the main "drivers" of each performance variable. A
full cash management system is imbedded into DeSASim reports
using an activity-based financial method. |
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As a Scenario
Architects engagement proceeds, certain terms - although
standard financial metrics - may be unfamiliar to some clients.
To provide a comprehensive "dictionary", all the variables
used in DeSASim are described by means of an on-line "Help" function,
available on request. This comprehensive feature defines the metrics associated with
a variable and includes comments about how a variable is
used in the system. |
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