Looking at the Future of your Business







Technical Characteristics
Capture, in a pre-structured format, all the fundamental parameters needed to define the behavior of a business system
Operate a business in its realistic “virtual world” with no need to spend time and money building
a unique computer model
Account for all activities between customer expression of need and physical satisfaction of that need - much more than just the service or production function
Account for extensive variable causal- and inter-relationships
Examine “to order” vs. “to forecast” processing at
the flip of a switch
Sensitize and dynamically manipulate market demand using true market drivers
Incorporate real world price-volume and demand volatility effects
Handle campaigning of multiple products or services in common processing facilities
Define market demand with sensitivity to general business and specific product seasonality
Incorporate real-time delay between when one decides to take action and when that action becomes effective
Incorporate demand growth, cost escalation and capital investment “creep”
Utilize the DeSASim Lexicon package to create multi-lingual versions of the system
At any point scenarios can be paused, archived, shared, or compared.  Results are presented graphically or in tabular form.

A Brief Discussion of Technology used by Scenario Architects Consultants

DeSASim ® is a dynamic scenario development system used to model, simulate, and display the performance of goal-driven organizations.

The system creates an integrated, computer-based, financially-oriented, virtual business environment in which to design scenarios for an organization of essentially any type, scale or level within the

  • service
  • manufacturing,
  • distribution, or
  • knowledge-generation industries
  • government agencies

It's an interactive, behavior-focused system that develops cost and performance metrics for up to 10

  • products,
  • services,
  • activities,
  • sites, or
  • small business units (SBUs)

simultaneously, week-by-week for a period of up to 10 years.


The 7 Elements of DeSASim:

The core engine of DeSASim is pre-engineered.  This makes it quick to deploy because it already contains the interactive strategic variable relationships that describe goal-oriented business systems.  Only tuning is required to customize for different clients.

Intuitive interfaces are used to communicate and control the system.  Most interface controls are product-specific and represent elements of a business, such as activity level, efficiency, system capability, etc., which a manager could logically control on a week-to-week basis.  They are easily understood by clients which helps everyone to conceptualize the many aspects of alternative strategies.  

DeSASim makes it possible to better understand the complex realities of today's business world.  For example, many cause and effect business relationships are product specific and cannot be generalized or represented correctly using absolute algorithms.  For these, DeSASim uses a series of interactive graphical relationships with a "default package" offering a feasible starting point for each relationship to assure that the system will yield rational results.

As a starting point for a scenario, DeSASim uses the assumptions for the businesses that are contained in a Living Blueprint ®, described in the "Method" section of this web site.  These unique "digital images" that describe the strategic makeup of a business can be modified as the scenario develops to drive business performance as desired.  DeSASim tracks these changes, making them easily available for review, learning, and a base for subsequent or related scenarios.

All calculated financial and performance metrics are recorded for each time period and are available in a variety of printed and on-screen reports and active presentations. Scenario output can also be digitally transmitted to clients and the scenarios themselves can be digitally archived for later review and for use as a basis for future scenarios.

DeSASim's report protocol encourages "drill-down" and investigation of how variables in the system are calculated and their interrelationship to other metrics.  In this way, clients can get to the root causes of performance - to see the main "drivers" of each performance variable.  A full cash management system is imbedded into DeSASim reports using an activity-based financial method.

As a Scenario Architects engagement proceeds, certain terms - although standard financial metrics - may be unfamiliar to some clients.  To provide a comprehensive "dictionary", all the variables used in DeSASim are described by means of an on-line "Help" function, available on request.  This comprehensive feature defines the metrics associated with a variable and includes comments about how a variable is used in the system.


ã 2011 Decision Support Associates, Inc. (DeSA) Legal & Privacy Notices    Last: 05/22/2011